# Prime Purpose Movement

Record label · Edmonton, Alberta

Prime Purpose Movement is an independent Edmonton record label and creative brand co-founded by twin brothers Brandon Pariseau and Jordan 'JusJrdn' Pariseau, dedicated to conscious hip-hop, community empowerment, and authentic artistic expression.

## Links

- [Official website](https://primepurposemovement.ca/)
- [YouTube](https://www.youtube.com/@JusJrdn)
- [Instagram](https://www.instagram.com/jusjrdn/)

## Sources

- [Prime Purpose Movement official brand platform and website](https://primepurposemovement.ca/) — 2026-10-02
- [Official JusJrdn YouTube channel documenting Prime Purpose Movement releases](https://www.youtube.com/@JusJrdn) — 2026-10-02

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Profile: https://musiclist.ca/org/prime-purpose-movement
Last checked: 2026-10-02