Prime Purpose Movement
SourcedRecord label · Edmonton, Alberta
Compiled from official public sources · last checked October 2, 2026
Prime Purpose Movement is an independent Edmonton record label and creative brand co-founded by twin brothers Brandon Pariseau and Jordan 'JusJrdn' Pariseau, dedicated to conscious hip-hop, community empowerment, and authentic artistic expression.
Founded in Edmonton, Alberta by twin brothers Brandon Pariseau and recording artist Jordan 'JusJrdn' Pariseau, Prime Purpose Movement (PPM) operates on the principle that 'better art and healthier people will change the world.' The independent label serves as the imprint and creative platform for JusJrdn's recorded music, including his studio albums L.I.F.E., Road 2 Olympus, and subsequent singles, bridging music releases, merchandise, and wellness initiatives.
Roster
- JusJrdnFlagship recording artist
Founders
- JusJrdnCo-founder and flagship recording artist
Sources & provenance
- Official website ↗checked October 2, 2026
- Official social profile ↗checked October 2, 2026
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