Canadian record labels and how demo submissions work

A source-backed guide to label fit, current demo policies, submission materials, and the questions to ask before signing.

Last reviewed 2026-07-22 · quarterly review cadence

What a label may do

A record label can participate in production, release, promotion, distribution, and artist development, but the actual bundle varies by company and deal. Start with the label’s current roster and official service description, then ask which work and costs the proposed agreement actually covers.

Treat every demo policy as specific and temporary

There is no single Canadian demo process. Bonsound currently asks for streaming or video links and no attachments or follow-up calls, while CDN Records directs artists to a designated contact-form option. Use only the route shown on the label’s official site and recheck it immediately before submitting.

Prepare a compact, label-specific submission

Send exactly what the policy requests. A practical package is a short introduction, your strongest relevant music through the requested link format, a clear reason the roster is a fit, and current public artist links. Do not scrape staff contacts, attach unrequested files, or claim an open policy that the official page no longer states.

Review rights, accounting, and territory before signing

A release agreement can interact with ownership of the recording, publishing, mechanical licensing, reporting, and payment obligations. CMRRA’s label-facing mechanical framework illustrates how detailed those obligations can be. Get independent legal advice and confirm term, territory, rights granted, costs, recoupment, approvals, reporting, and exit provisions in writing.

Official sources