What's The Story?

What's The Story? is an active Toronto boutique music-publicity company founded in 2017, providing consulting, media training, press, radio, review, interview, and tour-publicity services.

What's The Story? is a boutique music-publicity company based in Toronto. Its official About page says the company launched in 2017 to help discover new musical talent and reconnect established artists with the changing Canadian media landscape. The current site lists publicity consulting, media training, press release servicing, album-review and interview outreach, non-commercial radio, and tour press. Its live Roster page is distinct from the separate People We've Worked With page, which preserves historical clients and projects; MusicList therefore uses only current-roster names for client relationships. Jenn Grant and Leeroy Stagger resolve exactly to approved MusicList artist identities, so MusicList publishes those two bounded current publicity-client edges and does not infer identities for the remaining roster. The historical-work page includes projects explicitly marked 2026, including Our Music Festival 2025/2026; MusicList uses Our Music Festival 2026 as representative publicity work and not as a current artist-client edge. The Contact page displays a direct inbox through an image but states no unsolicited-submission or project-intake policy. MusicList records the submission policy as not stated, links only to the public Contact page, and does not republish the inbox or image. It also excludes the named founder's biography and career history, social-account identifiers, playlist data, form and platform internals, private correspondence, submitted materials, image files, embedded media, account, commerce, personal, and transactional data. The official announcement about Sarah Slean's Metaphysics is undated and concerns an older release, so MusicList does not use it as current-work evidence. No image reuse rights were established, so the profile uses MusicList's deterministic monogram fallback.

Services & representation

Services

music publicity, publicity consulting, media training, press release servicing, album review outreach, interview outreach, non-commercial radio publicity, tour publicity

Service territory

Canada

Representative roster

Jenn Grant, Leeroy Stagger

Submissions

Submission policy not stated ↗· Last checked July 27, 2026

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Selected work

• Our Music Festival 2026music publicity · 2026